The ASUS 30 Years Anniversary Roadshow @ Plaza Low Yat was a large-scale retail activation celebrating ASUS’s 30-year milestone while showcasing its latest consumer and gaming laptop lineup to shoppers and tech enthusiasts. Held in one of Malaysia’s most iconic IT malls, the roadshow featured a clean and premium white, gold, and wood-accented booth design, interactive product experience zones, ASUS and ROG display areas, promotional showcases, and engaging customer touchpoints. Our team handled the event planning, booth design, fabrication, setup, branding execution, product display arrangement, promoter coordination, customer engagement flow, and on-site execution, ensuring a smooth and visually impactful roadshow experience. With strong mall visibility, hands-on demonstrations, and crowd-attracting activities, the roadshow successfully strengthened ASUS’s brand presence while creating an engaging experience for shoppers.

Event Highlights:

• Anniversary Roadshow Setup: Created a premium retail activation to celebrate ASUS’s 30 Years Anniversary at Plaza Low Yat.
• Booth Design & Fabrication: Designed and built a spacious ASUS-themed booth with white structures, gold accents, wood display counters, and clean product zones.
• Product Experience Zones: Allowed visitors to explore ASUS laptops, Zenbook series, Vivobook series, and ROG gaming devices through hands-on demonstrations.
• Branding & Visual Display: Executed strong ASUS, Windows 10, Intel, SNS Network, and ROG branding across the roadshow area for high brand visibility.
• Customer Engagement Activities: Created interactive moments with product consultations, live demos, promotional displays, and crowd engagement to attract shoppers.
• Mascot & Photo Opportunity: Added a Bumblebee character appearance to create excitement, encourage photo taking, and increase visitor interaction.
• Retail Promotion Support: Supported the roadshow with product information boards, promotional messaging, and clear display arrangements to assist customer decision-making.
• On-Site Coordination: Our team handled the planning, booth setup, fabrication, branding, product arrangement, promoter support, logistics coordination, and full on-ground execution.

Planning a mall roadshow, product showcase, or retail activation? Contact Smart Cube Marketing today and let us help you create a professional, eye-catching, and engaging brand experience.